Penney Financial
Firm details
- Headquarters
- Houston, Texas
- CRD number
- 282084
- Registered since
- September 20, 2021
- Website
- www.penneyfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI96.26%
- Individuals2.43%
- Charitable Organizations1.3%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Penney Financial is an independent registered investment adviser organized as an LLC and SEC-registered in 2021. The firm is owned by an individual and serves both individual/family and institutional clients. Its advisory work centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements include percentage-of-assets, hourly charges, and fixed-fee engagements. Penney Financial does not identify as an active ESG investor, is not set up as a capital allocator, and is not designated as a multi-state or pension consultant adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Exchange Traded Equities8%
- State & Local Bonds1%
- Private Funds1%
Owners & executives
1 of 1Michelle Smith
Co-Founder and CEOCRD 4842501
Contacts
2 of 2
Kathryn Prestwood
Senior AssociateCRD 7331191

Cameron Penney
Managing PartnerCRD 5781870
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 40Active vs passive
$284M in ETFs
45%
$127M
49%
$157M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US EQUITY MARKET ETF (DFUS) | Dimensional | Active | Large Blend | $73.2M | 893,449 | 25.82% |
Location
Houston, TX
Harris
Location
Houston, TX
Headquartered in Houston, TX, anchoring the Houston-The Woodlands, TX metro in the South.
- Metro area
- Houston-The Woodlands, TX
- Region
- South
- County
- Harris
- Address
- 825 Town And Country Ln
- Time zone
- CT (UTC-6)
- Office locations
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