Pearl Planning

RIASEC RegisteredEst. 2025

Total AUM

$329M

Discretionary

$329M

100% of AUM

Avg account

$347K

Accounts

949

Employees

Advisory reps

Firm details

Headquarters: Dexter, Michigan
CRD number: 336568
Registered since: June 3, 2025
Custodians: RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI77.88%
Individuals19.49%
Pension & Profit Sharing Plans1.59%
Charitable Organizations0.99%
Corporations / Businesses0.05%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Pearl Planning is an independent, SEC-registered RIA organized as an LLC. The firm describes itself as a capital allocator serving individual and family clients and offers a mix of financial planning and portfolio management services across individual, small-business and institutional client types. Advisory capabilities listed include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting and the selection of other advisers. Its fee menu combines percentage-of-AUM billing with hourly and fixed-fee engagements. Pearl Planning is not positioned as an ESG-focused manager and does not report multistate registration. SEC registration is recorded in 2025 and the firm is owned by an individual principal rather than a larger corporate parent.