OPTIMUM FINANCIAL SERVICES, LLC

RIASEC RegisteredEst. 1991
Total AUM
$300M
Discretionary
$300M
100% of AUM
Avg account
$618K
Accounts
486
Employees
4
Advisory reps
3

Firm details

Headquarters
JACKSON, Mississippi
CRD number
105878
Registered since
February 22, 1991
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI80.74%
  • Individuals14.32%
  • Pension & Profit Sharing Plans3.12%
  • Corporations / Businesses1.82%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Optimum Financial Services, LLC is a boutique wealth advisory firm that manages primarily discretionary portfolios for a mix of individual, family and institutional clients. The firm operates as a capital allocator: it builds client portfolios using third‑party managers and pooled vehicles, and it provides selection-of-other-advisers and pension consulting services in addition to direct portfolio management for individuals, small businesses and institutions. Fee arrangements combine a percentage-of-AUM model with hourly consulting fees, and the firm does not position itself as an ESG-focused investor. Investment decisions skew toward ready-made public vehicles rather than heavy direct-stock trading. The advisor maintains active discretion over the vast majority of assets under management, which supports tactical rebalancing and manager rotation. Because the firm both constructs portfolios and sources outside managers, expect a mix of mutual funds and separately managed account sleeves alongside allocations to external alternative managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 40%, Cash & Cash Equivalents 19%, Exchange Traded Equities 14%, Other 11%, US Government Bonds 9%, State & Local Bonds 4%, Private Funds 2%, Investment Grade Corp Bonds 1%40%
  • Public Funds/Mutual Funds40%
  • Cash & Cash Equivalents19%
  • Exchange Traded Equities14%
  • Other11%
  • US Government Bonds9%

Contacts

3 of 3
  • JOHN GARRARD

    PresidentCRD 2042646

  • John Garrard III

    Investment Advisor RepresentativeCRD 6997286

  • WILLIAM GARRARD

    Executive Vice PresidentCRD 6476150

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

JACKSON, MS

HINDS

Location

JACKSON, MS

Headquartered in JACKSON, MS, anchoring the Jackson-Vicksburg-Brookhaven, MS metro in the South.

Metro area
Jackson-Vicksburg-Brookhaven, MS
Region
South
County
HINDS
Address
1817 Crane Ridge Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth