OPTIMAL PLANNING LLC

Overview

Optimal Planning LLC is a small, independent registered investment adviser that focuses on individuals and families under a percentage-of-AUM fee model. The firm combines financial planning, portfolio management for individuals and small businesses, and educational seminars with insurance brokerage capabilities. Its investment posture is equity-centric: the firm discloses a clear preference for exchange-traded equities and structures client portfolios around liquid, traded instruments held at a major custodian. The business operates as an owner-led RIA, managing a concentrated book of clients with discretionary authority over most assets. The firm does not identify as an active ESG investor and does not present as a multistate or pension consultant adviser. Client engagement appears oriented toward ongoing portfolio management and planning rather than institutional or large-family office mandates.

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Location & Offices