Northstar Financial Advisors LLC

RIASEC RegisteredEst. 2010
Total AUM
$62.4M
Discretionary
$61M
98% of AUM
Avg account
$1.2M
Accounts
54
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
147108
Registered since
June 24, 2010
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI95.02%
  • Individuals2.8%
  • Pension & Profit Sharing Plans2.18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Northstar Financial Advisors LLC is an independent registered investment adviser that provides financial planning and portfolio management primarily to individuals and families, along with services for small businesses and institutions. The firm operates under an owner-type structure led by an individual owner and has been SEC-registered since 2010. Its business model mixes percentage-of-AUM fees with fixed-fee engagements, reflecting a hybrid advice approach that can accommodate ongoing wealth management relationships as well as project-based planning work. Investment activity shows a clear tilt toward listed equities: exchange-traded securities represent the single largest asset class on the books. At the same time, Northstar supplements public market allocations with a range of third-party alternative managers and non-traded instruments, indicating a willingness to incorporate less liquid, return-enhancing strategies where they fit client objectives. The adviser is not positioned as an ESG-focused or multi-state specialist and does not identify as a pension consultant or capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 48%, Cash & Cash Equivalents 33%, Public Funds/Mutual Funds 19%48%
  • Exchange Traded Equities48%
  • Cash & Cash Equivalents33%
  • Public Funds/Mutual Funds19%

Contacts

1 of 1
  • Devinder Singh

    Devinder Singh

    Managing MemberCRD 2146421

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth