NORTHSTAR ASSET MANAGEMENT COMPANY, LLC

RIASEC RegisteredEst. 2024
Total AUM
$660M
Discretionary
$591M
90% of AUM
Avg account
$1.7M
Accounts
379
Employees
6
Advisory reps
3

Firm details

Headquarters
BLUE BELL, Pennsylvania
CRD number
328279
Registered since
February 16, 2024
Custodians
CHARLES SCHWAB & CO., INC., PNC INVESTMENTS LLC
Fee structure
Percentage of AUM
Client types
  • HNWI96.01%
  • Individuals3.99%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Northstar Asset Management Company, LLC is a limited liability company focused on fee-based portfolio management for individual and family clients and small businesses. The firm is SEC-registered (2024) and structured with an individual owner. Its client base is concentrated on individuals and families, and it charges a percentage-of-AUM advisory fee. Northstar does not present itself as a capital allocator or a pension consultant, and it is not identified as an active ESG investor. Investment activity centers on liquid, exchange-traded exposures alongside select allocations to externally managed alternatives. The firm manages both discretionary and non-discretionary relationships, with a clear operational emphasis on direct portfolio management rather than multi-state or large institutional advisory work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 39%, Public Funds/Mutual Funds 35%, US Government Bonds 10%, State & Local Bonds 8%, Cash & Cash Equivalents 6%, Investment Grade Corp Bonds 1%39%
  • Exchange Traded Equities39%
  • Public Funds/Mutual Funds35%
  • US Government Bonds10%
  • State & Local Bonds8%
  • Cash & Cash Equivalents6%

Owners & executives

1 of 1
  • JOHN CARSON

    Chief Executive OfficerCRD 1747733

Contacts

2 of 2
  • WILLIAM KAELI

    Vice PresidentCRD 2663129

  • KRISTEN HANNAN

    Vice PresidentCRD 2691149

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BLUE BELL, PA

MONTGOMERY

Location

BLUE BELL, PA

Headquartered in BLUE BELL, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
MONTGOMERY
Address
488 Norristown Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth