NORMALTOWN FINANCIAL LLC

RIASEC Registered
Total AUM
$1.1M
Discretionary
$1.1M
100% of AUM
Avg account
$120K
Accounts
9
Employees
1
Advisory reps
1

Firm details

Headquarters
MCALLEN, Texas
CRD number
334719
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Normaltown Financial LLC is a small, independent registered investment adviser organized as an LLC that serves individual and family clients. The firm combines fee-based financial planning and discretionary portfolio management for individuals and small businesses with insurance brokerage services. Its stated advisory activities include selecting other advisers, which suggests the firm can act as a capital allocator—placing client assets into third‑party managers, wrap or model programs, or separately managed account (SMA) strategies when appropriate. Normaltown reports a clear tilt toward equities, and it does not identify itself as an active ESG investor. Fee arrangements are flexible: the firm charges a percentage of assets under management and also uses hourly and fixed fees for planning or consulting engagements. The adviser is not characterized as a multi‑state or newly formed adviser, and it does not list pension consulting or related‑adviser activities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Public Funds/Mutual Funds 1%99%
  • Exchange Traded Equities99%
  • Public Funds/Mutual Funds1%

Owners & executives

1 of 1
  • JUSTIN KRIDER

    President and Chief Compliance OfficerCRD 8032733

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MCALLEN, TX

HIDALGO

Location

MCALLEN, TX

Headquartered in MCALLEN, TX, anchoring the McAllen-Edinburg, TX metro in the South.

Metro area
McAllen-Edinburg, TX
Region
South
County
HIDALGO
Address
801 E Fern Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth