Nicholas Hoffman & Company, LLC

RIASEC RegisteredEst. 2007
Total AUM
$8.3B
Discretionary
$6.6B
80% of AUM
Avg account
$3.7M
Accounts
2,233
Employees
25
Advisory reps
14

Firm details

Headquarters
Atlanta, Georgia
CRD number
144516
Registered since
September 14, 2007
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI94.1%
  • Charitable Organizations4.97%
  • Individuals0.59%
  • Pooled Investment Vehicles0.3%
  • Pension & Profit Sharing Plans0.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Nicholas Hoffman & Company, LLC is an independent registered investment adviser founded in 2007 that serves both individuals/families and institutional clients. The firm operates as a capital allocator and offers a mix of fee arrangements — percentage of assets under management, fixed fees and performance-based fees — and provides a broad advisory slate that includes financial planning, discretionary portfolio management across individual and pooled vehicles, pension consulting and selection of other advisers. Nicholas Hoffman & Company, LLC is not an active ESG investor and reports a primarily domestic client base. The firm was named one of CNBC’s Top 100 Financial Advisory Firms in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, Private Funds 21%, Exchange Traded Equities 13%, State & Local Bonds 10%, US Government Bonds 4%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%, Other 1%48%
  • Public Funds/Mutual Funds48%
  • Private Funds21%
  • Exchange Traded Equities13%
  • State & Local Bonds10%
  • US Government Bonds4%

Owners & executives

1 of 1
  • Richard Rushton

    Richard Rushton

    Chief Operating OfficerCRD 7210476

Contacts

3 of 13
  • Lloyd Flood

    Lloyd Flood

    Senior Investment AdvisorCRD 6869285

  • Aaron Jeffries

    Aaron Jeffries

    Investment AdvisorsCRD 5425987

  • Brian Quintana Guzman

    Brian Quintana Guzman

    Research AnalystCRD 8047723

Unlock 10 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 122

Active vs passive

$3.3B in ETFs

Passive

89%

$3B

Active

1%

$365M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$832M1,392,75624.87%

Location

Primary office

Atlanta, GA

Fulton

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
2 Midtown Plz W Peachtree St St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth