NICHOLAS HOFFMAN & COMPANY, LLC

RIASEC RegisteredEst. 2007
Total AUM
$8.3B
Discretionary
$6.6B
80% of AUM
Avg account
$3.7M
Accounts
2,233
Employees
26
Advisory reps
15

Firm details

Headquarters
Atlanta, Georgia
CRD number
144516
Registered since
September 14, 2007
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI94.1%
  • Charitable Organizations4.97%
  • Individuals0.59%
  • Pooled Investment Vehicles0.3%
  • Pension & Profit Sharing Plans0.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Nicholas Hoffman & Company, LLC is an independent, SEC-registered advisory firm organized as an LLC and operating since 2007. The firm serves both high-net-worth individuals and institutional clients and functions as a capital allocator that selects and allocates to third‑party managers in addition to managing in-house mandates. Core services reported on the ADV include financial planning, portfolio management for individuals, small businesses, pooled investment vehicles and institutions, pension consulting and the selection of other advisers. Its fee arrangements include percentage-of-AUM fees, fixed fees and performance-based fees. Nicholas Hoffman & Company is not identified as an active ESG investor and is not listed as a multi-state adviser. The firm was named to CNBC’s Top 100 Financial Advisory Firms list for 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, Private Funds 21%, Exchange Traded Equities 13%, State & Local Bonds 10%, US Government Bonds 4%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%, Other 1%48%
  • Public Funds/Mutual Funds48%
  • Private Funds21%
  • Exchange Traded Equities13%
  • State & Local Bonds10%
  • US Government Bonds4%

Owners & executives

1 of 1
  • Richard Rushton

    Chief Operating OfficerCRD 7210476

Contacts

3 of 14
  • Lloyd Flood

    Senior Investment AdvisorCRD 6869285

  • AARON JEFFRIES

    Investment AdvisorsCRD 5425987

  • Brian Quintana Guzman

    Research AnalystCRD 8047723

Unlock 11 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 122

Active vs passive

$3.3B in ETFs

Passive

89%

$3B

Active

1%

$365M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$832M1,392,75624.87%

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
2 Midtown Plz W Peachtree St St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth