Next Play Financial

RIASEC Registered
Total AUM
$16.7M
Discretionary
$16.7M
100% of AUM
Avg account
$220K
Accounts
76
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
297112
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI86.37%
  • Individuals13.63%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Next Play Financial is a small, independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates under an owner-led model and charges clients through a mix of percentage-of-AUM, hourly and fixed-fee arrangements. Its practice centers on managed, discretionary relationships: all reported assets are discretionary and the firm leans heavily on pooled public funds as the primary vehicle for client exposure. Investment activity shows a clear preference for professionally managed fund solutions rather than direct-stock portfolios. The firm does not identify as an active ESG investor, nor does it position itself as a multi-state or pension consultant adviser. Advisory services appear concentrated on straightforward planning and portfolio oversight for individual and family clients, with allocations handled through third-party fund managers where necessary.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Exchange Traded Equities 33%, Cash & Cash Equivalents 5%, State & Local Bonds 2%60%
  • Public Funds/Mutual Funds60%
  • Exchange Traded Equities33%
  • Cash & Cash Equivalents5%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • Melanie Brophy

    Melanie Brophy

    Owner, Chief Compliance OfficerCRD 6173357

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth