NEW SHORE FINANCIAL LLC

RIASEC Registered
Total AUM
$14M
Discretionary
$14M
100% of AUM
Avg account
$467K
Accounts
30
Employees
1
Advisory reps
1

Firm details

Headquarters
WRENTHAM, Massachusetts
CRD number
301148
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI66.78%
  • Individuals33.22%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

New Shore Financial LLC is an independent registered investment adviser operating as a limited liability company that focuses on individualized planning and portfolio management for individuals and small businesses. The firm acts as a capital allocator and uses third‑party managers where appropriate — it provides selection of other advisers in addition to direct portfolio management and financial planning. Fee arrangements combine a percentage of assets under management with fixed fees, which supports both ongoing advisory relationships and discrete planning engagements. Investment activity is equity‑centric: the firm shows a clear preference for exchange‑traded securities and runs fully discretionary portfolios. It is not an active ESG investor and its advisory scope does not include pension consulting. Given the small client roster and concentrated asset base, the firm appears to manage high‑touch, bespoke relationships rather than mass‑market advice.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 79%, Investment Grade Corp Bonds 10%, Public Funds/Mutual Funds 10%, Cash & Cash Equivalents 1%79%
  • Exchange Traded Equities79%
  • Investment Grade Corp Bonds10%
  • Public Funds/Mutual Funds10%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • SUSAN DANSON

    FounderCRD 6400773

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WRENTHAM, MA

NORFOLK

Location

WRENTHAM, MA

Headquartered in WRENTHAM, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
NORFOLK
Address
513 South St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth