NEW HERITAGE CAPITAL, LLC

RIASEC RegisteredEst. 2012
Total AUM
$830M
Discretionary
$830M
100% of AUM
Avg account
$83M
Accounts
10
Employees
15
Advisory reps
3

Firm details

Headquarters
BOSTON, Massachusetts
CRD number
160083
Registered since
March 30, 2012
Fee structure
Performance Based Fees, Other
Client types
  • Pooled Investment Vehicles100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

New Heritage Capital, LLC is a private equity manager that operates as sponsor, general partner and managing member of pooled investment vehicles. The firm, SEC-registered since 2012, focuses on pooled private equity structures and private placement activity for institutional clients. Its advisory activity centers on portfolio management for its funds, with a compensation model that includes performance-based fees alongside other fee components. Investment selection is driven by private-market deal sourcing and fund-level commitments rather than liquid public markets. New Heritage Capital positions itself to originate or control private investments through its sponsored vehicles and to participate as a GP alongside limited partners. The firm identifies and underwrites opportunities consistent with institutional private equity practices, and it reports being an active ESG investor — a factor that appears to be embedded in manager selection, due diligence and portfolio monitoring.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

1 of 1
  • NICOLE NORRIS

    Senior Partner, COO & CCOCRD 2791507

Contacts

2 of 2
  • CHARLES GIFFORD

    ​Senior PartnerCRD 2357423

  • MARK JROLF

    Managing Senior PartnerCRD 2155106

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BOSTON, MA

SUFFOLK

Location

BOSTON, MA

Headquartered in BOSTON, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
SUFFOLK
Address
800 Boylston St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth