NEW ASSETS INVESTMENT ADVISORS LLC

RIASEC Registered

Total AUM

$52.2M

Discretionary

$52.2M

100% of AUM

Avg account

$292K

Accounts

179

Employees

Advisory reps

Firm details

Headquarters: MILPITAS, California
CRD number: 167341
Website: www.new-assets.com
Custodians: WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
Fee structure: Percentage of AUM, Hourly Charges, Performance Based Fees
Client types: Individuals51.9%
HNWI46.56%
Charitable Organizations1.2%
Corporations / Businesses0.34%
Services: Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

New Assets Investment Advisors LLC is an independent, owner-operated registered investment adviser serving individuals and families with a mix of financial planning, discretionary portfolio management and educational programming. The firm runs a fee model that includes asset-based fees, hourly consulting and selectively performance-based fees, which aligns with its use of both managed portfolios and specialized alternative investments. Investment implementation leans heavily toward pooled public vehicles—mutual funds and similar public funds—for core equity and fixed-income exposure, while select clients receive access to private offerings and real estate-related investments when appropriate. The adviser does not report active ESG integration and is not positioned as a multi-state or pension consultant; its practice appears focused on private clients and small-business owners.