NET WORTH ADVISORY GROUP, LLC

RIASEC RegisteredEst. 2006
Total AUM
$838M
Discretionary
$475M
57% of AUM
Avg account
$258K
Accounts
3,255
Employees
20
Advisory reps
15

Firm details

Headquarters
SANDY, Utah
CRD number
126983
Registered since
March 6, 2006
Custodians
GOLDMAN SACHS CUSTODY SOLUTIONS, FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.52%
  • Individuals24.48%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Net Worth Advisory Group, LLC is an independent, individually owned registered investment adviser that has operated since 2006. The firm acts as a capital allocator for individual and family clients, providing fee arrangements that include a percentage of AUM as well as hourly and fixed-fee engagements. Core advisory services emphasize financial planning and portfolio management for individuals and small businesses; the firm also performs manager selection, publishes periodic newsletters, and runs educational seminars and workshops. Net Worth Advisory Group is not an ESG-focused manager and does not identify as a multi-state adviser or pension consultant. The firm received recognition from FA Magazine in 2020 as a Top RIA Firm.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 58%, US Government Bonds 16%, Investment Grade Corp Bonds 16%, Cash & Cash Equivalents 7%, State & Local Bonds 3%58%
  • Exchange Traded Equities58%
  • US Government Bonds16%
  • Investment Grade Corp Bonds16%
  • Cash & Cash Equivalents7%
  • State & Local Bonds3%

Owners & executives

3 of 4
  • DAVID SWAPP

    Chief Executive OfficerCRD 4888140

  • RICHARD SMITH

    Chief Marketing OfficerCRD 5971956

  • MERRIT ARNELL

    Chief Financial and Operations OfficerCRD 6317737

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Contacts

3 of 11
  • Kristina Donahoo

    Financial AdvisorCRD 6735281

  • Cade Pack

    Financial AdvisorCRD 7753287

  • RAYMOND LEVITRE

    Managing Partner, FounderCRD 2047629

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 116

Active vs passive

$261M in ETFs

Passive

98%

$254M

Active

2%

$6.5M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND (VCIT)VanguardPassiveCorporate Bond$15.3M184,6835.86%

Location

Primary office

SANDY, UT

SALT LAKE

Location

SANDY, UT

Headquartered in SANDY, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
75 W Towne Ridge Pkwy
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth