NAPLES WEALTH PLANNING

RIASEC RegisteredEst. 2024
Total AUM
$227M
Discretionary
$116M
51% of AUM
Avg account
$502K
Accounts
452
Employees
13
Advisory reps
9

Firm details

Headquarters
BONITA SPRINGS, Florida
CRD number
330316
Registered since
April 11, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • HNWI68.71%
  • Individuals31.29%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Naples Wealth Planning is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2024. The firm functions as a capital allocator for both high-net-worth individuals and institutional clients, and maintains a mix of advisory and brokerage capabilities—most notably insurance brokerage alongside financial planning and portfolio management. Service offerings emphasize comprehensive planning and adviser-of-advisers work: the firm provides financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of third‑party advisers, and runs educational seminars and workshops. Investment activity centers on publicly available pooled vehicles, with a clear tilt toward mutual funds and other public funds as the primary building blocks of client portfolios. Naples Wealth Planning also supplements those core holdings with allocations to external alternative managers, primarily hedge funds, to deliver non-correlated exposure. The firm is not identified as an active ESG investor and uses a flexible fee schedule that includes percentage-of-AUM fees, hourly and fixed fees, and commissions.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 22%, Cash & Cash Equivalents 15%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents15%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

1 of 1
  • RICHARD CALHOUN

    CEOCRD 2322340

Contacts

3 of 8
  • BRIAN BRUNEAU

    PresidentCRD 2168870

  • Nelson Pereira

    Managing Director, Wealth ManagementCRD 5474021

  • LAURENCE HULBERT

    Vice President, InvestmentsCRD 712122

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BONITA SPRINGS, FL

LEE

Location

BONITA SPRINGS, FL

Headquartered in BONITA SPRINGS, FL, anchoring the Cape Coral-Fort Myers-Naples, FL metro in the South.

Metro area
Cape Coral-Fort Myers-Naples, FL
Region
South
County
LEE
Address
3301 Bonita Beach Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth