Mullooly Asset Management, Inc.

RIASEC Registered
Total AUM
$456M
Discretionary
$455M
100% of AUM
Avg account
$343K
Accounts
1,327
Employees
4
Advisory reps
4

Firm details

Headquarters
Wall Township, New Jersey
CRD number
121184
Registered since
May 4, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI55.67%
  • Individuals43.23%
  • Charitable Organizations1.1%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Mullooly Asset Management, Inc. is an independent registered investment adviser that has been SEC-registered since 2015. The firm is owned by an individual and focuses on serving individual and family clients with a mix of financial planning and portfolio management for individuals and small businesses. Its fee model combines a percentage-of-AUM structure with fixed fees. Mullooly does not identify as an active ESG investor and is not positioned as a multi-state or pension-focused consultant. The firm received recognition from FA Magazine as a Top RIA firm in 2020, reflecting industry visibility beyond its client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Exchange Traded Equities 4%, US Government Bonds 2%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%92%
  • Public Funds/Mutual Funds92%
  • Exchange Traded Equities4%
  • US Government Bonds2%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 43

Active vs passive

$312M in ETFs

Passive

95%

$295M

Active

5%

$17.2M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA VALUE FACTOR ETF (VLUE)BlackRockPassiveLarge Value$45.8M231,40414.68%

Location

Primary office

Wall Township, NJ

Monmouth

Location

Wall Township, NJ

Headquartered in Wall Township, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Monmouth
Address
1971 State Route 34
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth