MOTIVE WEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2021
Total AUM
$363M
Discretionary
$361M
100% of AUM
Avg account
$889K
Accounts
408
Employees
4
Advisory reps
3

Firm details

Headquarters
Birmingham, Michigan
CRD number
312303
Registered since
March 12, 2021
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI98.65%
  • Individuals1.33%
  • Other Investment Advisers0.02%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Motive Wealth Advisors, LLC is an independent, SEC-registered registered investment adviser that operates as a limited liability company and functions as a capital allocator for individual and family clients. The firm offers fee-based planning and portfolio management, using both percentage-of-AUM and fixed-fee billing. Its advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, and selection of other advisers — a mix that signals they use outside managers and subadvisors where appropriate. Investment activity is centered on equity exposure, with a clear preference for exchange-traded instruments. Motive Wealth favors diversified ETF-based portfolios but also constructs direct equity positions. The firm is not an active ESG investor, and it is not structured as a multi-state or related adviser. As a capital allocator, Motive Wealth supplements core equity portfolios with third-party alternative strategies and mutual funds to broaden diversification and potential return sources.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 68%, Public Funds/Mutual Funds 29%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%68%
  • Exchange Traded Equities68%
  • Public Funds/Mutual Funds29%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Jane Lowry

    Client Service ManagerCRD 7972093

  • JASON CLOSE

    Co-FounderCRD 5013652

  • JAMES NIEDZINSKI

    Co-FounderCRD 4122483

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 42

Active vs passive

$185M in ETFs

Passive

92%

$170M

Active

<1%

$15.2M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$22.2M346,24611.99%

Location

Primary office

Birmingham, MI

OAKLAND

Location

Birmingham, MI

Headquartered in Birmingham, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
525 W Merrill St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth