Morling Financial Advisors, LLC

RIASEC RegisteredEst. 2015
Total AUM
$1B
Discretionary
$961M
92% of AUM
Avg account
$741K
Accounts
1,413
Employees
21
Advisory reps
17

Firm details

Headquarters
Fremont, California
CRD number
111819
Registered since
June 30, 2015
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.52%
  • Pension & Profit Sharing Plans8.26%
  • Individuals3.74%
  • Corporations / Businesses2.17%
  • Charitable Organizations0.32%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Morling Financial Advisors, LLC is an independent registered investment adviser formed in 2015 and organized as an LLC. The firm serves both individual/family and institutional clients and operates as a capital allocator that sources and places client capital across external managers and pooled vehicles. Its advisory work includes financial planning, portfolio management for individuals and small businesses, pension consulting, and the selection of other advisers. Fee arrangements are flexible and include percentage-of-AUM billing as well as hourly and fixed-fee engagements. The firm identifies as an active ESG investor and was named a Top RIA Firm by FA Magazine in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 29%, Private Funds 18%, Cash & Cash Equivalents 3%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities29%
  • Private Funds18%
  • Cash & Cash Equivalents3%

Contacts

3 of 17
  • Benjamin Feiner

    Benjamin Feiner

    Associate AdvisorCRD 7785761

  • Jawad Ehsanyar

    Associate AdvisorCRD 7705447

  • Anna Norman

    Anna Norman

    Associate AdvisorCRD 5824747

Unlock 14 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 97

Active vs passive

$425M in ETFs

Passive

36%

$151M

Active

52%

$273M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$48.6M131,32611.45%

Location

Primary office

Fremont, CA

Alameda

Location

Fremont, CA

Headquartered in Fremont, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Alameda
Address
39355 California St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth