MORLING FINANCIAL ADVISORS, LLC

RIASEC RegisteredEst. 2015
Total AUM
$1B
Discretionary
$961M
92% of AUM
Avg account
$741K
Accounts
1,413
Employees
21
Advisory reps
17

Firm details

Headquarters
FREMONT, California
CRD number
111819
Registered since
June 30, 2015
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.52%
  • Pension & Profit Sharing Plans8.26%
  • Individuals3.74%
  • Corporations / Businesses2.17%
  • Charitable Organizations0.32%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Morling Financial Advisors, LLC is an independent registered investment adviser that operates as a capital allocator for both individual/family and institutional clients. The firm provides financial planning, portfolio management for individuals and small businesses, pension consulting and selection of other advisers. Its fee model includes asset-based fees alongside hourly and fixed-fee arrangements. Morling reports active ESG investing and holds industry ties to accounting and insurance firms; it also serves as a sponsor/GP or managing member for pooled investment vehicles. The firm was recognized on FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 29%, Private Funds 18%, Cash & Cash Equivalents 3%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities29%
  • Private Funds18%
  • Cash & Cash Equivalents3%

Contacts

3 of 17
  • BENJAMIN FEINER

    Associate AdvisorCRD 7785761

  • Jawad Ehsanyar

    Associate AdvisorCRD 7705447

  • ANNA NORMAN

    Associate AdvisorCRD 5824747

Unlock 14 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 85

Active vs passive

$392M in ETFs

Passive

35%

$136M

Active

53%

$256M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) DOUBLELINE(R) TOTAL RETURN TACTICAL ETF (TOTL)DoubleLineActiveIntermediate Core Plus Bond$43.8M1,102,24211.18%

Location

Primary office

FREMONT, CA

ALAMEDA

Location

FREMONT, CA

Headquartered in FREMONT, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
ALAMEDA
Address
39355 California St
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth