MOONSTONE ASSET MANAGEMENT, INC.

RIASEC Registered
Total AUM
$75M
Discretionary
$75M
100% of AUM
Avg account
$1.1M
Accounts
68
Employees
3
Advisory reps
3

Firm details

Headquarters
NORTHBROOK, Illinois
CRD number
146096
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76%
  • Individuals24%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Moonstone Asset Management, Inc. is a small, client-focused registered investment adviser that concentrates on discretionary portfolio management for individuals and small businesses. The firm is organized as a corporation with individual ownership and runs a fee schedule that includes percentage-of-AUM fees alongside hourly and fixed-fee arrangements. Moonstone shows a clear preference for equities, deploying most client capital into exchange-traded instruments rather than fixed income or cash holdings. The adviser does not position itself as an ESG investor and does not operate as a multi-state adviser or pension consultant. Its business model centers on direct portfolio management rather than acting as a capital allocator or operating related adviser platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 90%, US Government Bonds 5%, Cash & Cash Equivalents 5%90%
  • Exchange Traded Equities90%
  • US Government Bonds5%
  • Cash & Cash Equivalents5%

Contacts

3 of 3
  • BRADLEY PRICE

    Portfolio ManagerCRD 4289214

  • Debra Meyer

    Managing DirectorCRD 7355832

  • KAREN NATKIN

    Founder and PrincipalCRD 5189056

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

NORTHBROOK, IL

COOK

Location

NORTHBROOK, IL

Headquartered in NORTHBROOK, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
COOK
Address
707 Skokie Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth