MONEY ADVISORS, INC. DBA CENTURY INVESTMENT PLANNING

RIASEC Registered
Total AUM
$63.7M
Discretionary
$63.7M
100% of AUM
Avg account
$348K
Accounts
183
Employees
3
Advisory reps
5

Firm details

Headquarters
AUGUSTA, Georgia
CRD number
125276
Fee structure
Percentage of AUM
Client types
  • HNWI54.87%
  • Individuals35.21%
  • Corporations / Businesses9.91%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Money Advisors, Inc. dba Century Investment Planning is an independent, fee‑based registered investment adviser that focuses on financial planning and portfolio management for individuals, families and small businesses. The firm implements a predominantly equity‑oriented approach, allocating the bulk of client assets to exchange‑traded equities and related strategies. That equity bias is reflected in both portfolio construction and manager selection: core exposure is delivered through liquid equity vehicles (ETFs and individual stocks), while client‑specific overlays and tax considerations are handled at the account level. The firm charges fees as a percentage of assets under management and is not structured as a capital allocator; alternative or private strategies are accessed through third‑party managers rather than developed in‑house. Money Advisors maintains relationships with accounting and real estate professionals, which informs its financial planning work and can provide avenues for private real estate investments for clients. The adviser does not position itself as an ESG investor and does not operate as a multi‑state advisory platform.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 85%, US Government Bonds 9%, Cash & Cash Equivalents 6%85%
  • Exchange Traded Equities85%
  • US Government Bonds9%
  • Cash & Cash Equivalents6%

Contacts

3 of 5
  • JOHN GILLION

    PartnerCRD 5225690

  • SARAH MASOOD

    Financial Planning AssistantCRD 5478908

  • Eleonora Gillion

    Vice PresidentCRD 6913481

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

AUGUSTA, GA

RICHMOND

Location

AUGUSTA, GA

Headquartered in AUGUSTA, GA, in the South of the United States.

Region
South
County
RICHMOND
Address
3540 Wheeler Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth