MOBILE BAY WEALTH MANAGEMENT, LLC

RIASEC Registered
Total AUM
$69.5M
Discretionary
$69.5M
100% of AUM
Avg account
$113K
Accounts
618
Employees
4
Advisory reps
4

Firm details

Headquarters
MOBILE, Alabama
CRD number
324371
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals99.18%
  • Pension & Profit Sharing Plans0.82%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Mobile Bay Wealth Management, LLC is an independent registered investment adviser organized as an LLC that focuses on serving individual and family clients. The firm acts as a capital allocator within client portfolios, operating largely on a discretionary basis and combining portfolio management, financial planning, and insurance brokerage. Its advisory services include selection of other advisers and manager access, which suggests the firm blends internally managed strategies with third‑party managers where appropriate. Investment activity centers on public funds and mutual funds—these form the bulk of portfolio exposure—and the firm is not identified as an active ESG investor. Fee arrangements are flexible: percentage of AUM, hourly and fixed fees are used depending on client needs. The practice also runs educational seminars and workshops as part of its client engagement and business development.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 62%, Cash & Cash Equivalents 28%, Exchange Traded Equities 8%, US Government Bonds 1%, Private Funds 1%62%
  • Public Funds/Mutual Funds62%
  • Cash & Cash Equivalents28%
  • Exchange Traded Equities8%
  • US Government Bonds1%
  • Private Funds1%

Owners & executives

1 of 1
  • WILLIAM O'BRIEN

    Managing member & COOCRD 7775585

Contacts

3 of 3
  • VIRGINIA O'BRIEN

    Co-FounderCRD 6098917

  • JOHN MCNEIL

    PresidentCRD 2415307

  • LACY MULROY

    Client Services RepresentativeCRD 6912328

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MOBILE, AL

MOBILE

Location

MOBILE, AL

Headquartered in MOBILE, AL, anchoring the Mobile-Daphne-Fairhope, AL metro in the South.

Metro area
Mobile-Daphne-Fairhope, AL
Region
South
County
MOBILE
Address
22 Mobile St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth