Mission Hills Financial Advisory LLC

RIASEC RegisteredEst. 2023
Total AUM
$274M
Discretionary
$274M
100% of AUM
Avg account
$315K
Accounts
871
Employees
6
Advisory reps
3

Firm details

Headquarters
San Diego, California
CRD number
328516
Registered since
November 9, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.11%
  • Individuals22.82%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Mission Hills Financial Advisory LLC is an independent, owner-operated registered investment adviser organized as an LLC and registered with the SEC in 2023. The firm describes itself as a capital allocator serving individual and family clients. Its advisory offering centers on financial planning, discretionary portfolio management for individuals and small businesses, and the selection of external advisers when needed. The firm charges a mix of percentage-of-AUM fees and non-recurring fees (hourly and fixed-fee engagements), reflecting both ongoing asset management relationships and project-based planning work. Mission Hills is not positioned as an ESG-focused adviser, does not act as a pension consultant, and does not report a multi-state advisory footprint. It also maintains an industry affiliation as a real estate broker.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%, Private Funds 2%, US Government Bonds 1%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%
  • Private Funds2%
  • US Government Bonds1%

Contacts

3 of 3
  • Mark Hull

    Mark Hull

    PresidentCRD 1139069

  • Minka Hull

    Minka Hull

    AssociateCRD 5616746

  • Jason Shaya

    Jason Shaya

    PartnerCRD 3149897

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 69

Active vs passive

$204M in ETFs

Passive

66%

$134M

Active

34%

$70M

ETFProviderStyleCategoryValueShares% of portfolio
PIMCO ENHANCED SHORT MATURITY ACTIVE EXCHANGE-TRADED FUND (MINT)PIMCOActiveUltrashort Bond$15.9M157,4907.80%

Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, in the West of the United States.

Region
West
County
San Diego
Address
1633 W Lewis St
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth