MERIT ADVISORS, INC.

RIASEC Registered
Total AUM
$33.2M
Discretionary
$33.1M
100% of AUM
Avg account
$346K
Accounts
96
Employees
4
Advisory reps
4

Firm details

Headquarters
OKLAHOMA CITY, Oklahoma
CRD number
113999
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Other
Client types
  • Individuals51.88%
  • HNWI48.12%
Services
Portfolio Management for IndividualsMarket Timing Services

Firm profile

FINTRX

Overview

Merit Advisors, Inc. is a small, client-focused advisory firm that serves individuals and families. The firm primarily provides discretionary portfolio management and also offers market timing services, indicating a willingness to make tactical allocation shifts alongside strategic sleeves. Its business model leans on fee-based relationships (percentage of AUM plus other fees) and it operates with an owner-owned structure that markets to private clients rather than institutions or pensions. Investment activity centers on pooled public funds as the core of managed assets, while the firm supplements core holdings with third-party alternative managers across a range of private-market strategies. Merit Advisors’ affiliation with broker-dealer channels supports access to both retail mutual fund platforms and private placement/alternative offerings, which it uses selectively for clients who can tolerate illiquidity and complexity.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 44%, Exchange Traded Equities 31%, Cash & Cash Equivalents 16%, State & Local Bonds 4%, Investment Grade Corp Bonds 3%, US Government Bonds 2%44%
  • Public Funds/Mutual Funds44%
  • Exchange Traded Equities31%
  • Cash & Cash Equivalents16%
  • State & Local Bonds4%
  • Investment Grade Corp Bonds3%

Contacts

3 of 4
  • CHAD ROGERS

    Investment AdvisorCRD 4029698

  • MARK HOLLOWAY

    Financial AdvisorCRD 1342511

  • GARY FRALEY

    Registered RepresentativeCRD 4630978

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OKLAHOMA CITY, OK

OKLAHOMA

Location

OKLAHOMA CITY, OK

Headquartered in OKLAHOMA CITY, OK, anchoring the Oklahoma City-Shawnee, OK metro in the South.

Metro area
Oklahoma City-Shawnee, OK
Region
South
County
OKLAHOMA
Address
121 NE 50th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth