MAZE FINANCIAL PLANNING

RIASEC Registered
Total AUM
$69M
Discretionary
$66.9M
97% of AUM
Avg account
$645K
Accounts
107
Employees
1
Advisory reps
1

Firm details

Headquarters
CHAPEL HILL, North Carolina
CRD number
140934
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI56.43%
  • Individuals39.99%
  • Charitable Organizations3.58%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Maze Financial Planning is an independent RIA operating as a limited liability company that serves high-net-worth individuals, families and a smaller slate of institutional clients. The firm combines fee-based portfolio management with hourly financial planning and takes an active role as a capital allocator—selecting third‑party managers and structuring private placement and real‑estate allocations alongside public market exposures. Maze presents itself as an ESG-aware adviser and integrates environmental, social and governance considerations into its investment work. Service lines emphasize comprehensive financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and the selection and oversight of outside advisers. The business model leans toward customized relationships: a relatively small client roster with sizeable account balances means the firm can implement bespoke asset mixes, coordinate alternative investments, and deliver ongoing fiduciary oversight.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, State & Local Bonds 17%, Cash & Cash Equivalents 16%, US Government Bonds 9%58%
  • Public Funds/Mutual Funds58%
  • State & Local Bonds17%
  • Cash & Cash Equivalents16%
  • US Government Bonds9%

Contacts

1 of 1
  • WILLIAM BUNCH

    PresidentCRD 6657533

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CHAPEL HILL, NC

ORANGE

Location

CHAPEL HILL, NC

Headquartered in CHAPEL HILL, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
ORANGE
Address
400 Market St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth