Market Gauge Asset Management

RIASEC Registered
Total AUM
$18.7M
Discretionary
$18.7M
100% of AUM
Avg account
$456K
Accounts
41
Employees
9
Advisory reps
8

Firm details

Headquarters
Santa Fe, New Mexico
CRD number
194517
Custodians
CHARLES SCHWAB & CO., INC., INTERACTIVE BROKERS LLC
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Individuals72.01%
  • HNWI24.91%
  • Charitable Organizations3.08%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Market Gauge Asset Management is an independent registered investment adviser organized as a limited liability company that acts as a capital allocator for both individuals/families and institutional clients. The firm offers discretionary portfolio management for individuals and small businesses and also selects third‑party advisers and external managers on clients’ behalf. Its fee arrangements include a percentage of assets under management and performance‑based fees. Market Gauge is not positioned as an ESG‑focused manager. The firm is also listed as engaging in other financial product sales activities. Ownership is reported as a mix of a domestic entity and an individual. It is not identified as a multi‑state adviser in the snapshot data.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 45%, Cash & Cash Equivalents 5%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities45%
  • Cash & Cash Equivalents5%

Owners & executives

2 of 2
  • Keith Schneider

    Keith Schneider

    CEOCRD 2337922

  • James Kimball

    James Kimball

    Managing Member And Chief Compliance OfficerCRD 6490710

Contacts

3 of 6
  • Michele Schneider

    Michele Schneider

    Managing DirectorCRD 6490723

  • Alan Friedman

    Alan Friedman

    Investment Adviser RepresentativeCRD 7867434

  • Benjamin Scheibe

    Senior Vice PresidentCRD 2565323

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Santa Fe, NM

Santa Fe

Location

Santa Fe, NM

Headquartered in Santa Fe, NM, anchoring the Albuquerque-Santa Fe-Las Vegas, NM metro in the West.

Metro area
Albuquerque-Santa Fe-Las Vegas, NM
Region
West
County
Santa Fe
Address
404 Kiva Ct
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth