MAIN ADVISORY, INC.

RIASEC RegisteredEst. 2023
Total AUM
$163M
Discretionary
$163M
100% of AUM
Avg account
$392K
Accounts
415
Employees
4
Advisory reps
2

Firm details

Headquarters
CANONSBURG, Pennsylvania
CRD number
328040
Registered since
September 8, 2023
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, AXOS CLEARING LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI67.19%
  • Individuals27.46%
  • Pension & Profit Sharing Plans4.45%
  • Charitable Organizations0.9%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Main Advisory, Inc. is an independent registered investment adviser that positions itself as a capital allocator for individual and family clients. The firm provides financial planning, portfolio management for individuals and small businesses, pension consulting services and the selection of other advisers — indicating a mix of direct portfolio management and use of third‑party managers. Its fee structure blends percentage-of-AUM fees with fixed fees, and it is organized as a corporation that registered with the SEC in 2023. Investment activity shows a clear equity bias: the firm prefers exchange‑traded equities and implements concentrated equity exposure across managed accounts. It also uses mutual funds and allocates to third‑party alternative managers when appropriate, with hedge funds listed among the external alternative vehicles it employs. Main Advisory appears to combine separately managed account (SMA) implementations with pooled products and external manager relationships to meet client objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 70%, Public Funds/Mutual Funds 26%, Cash & Cash Equivalents 4%70%
  • Exchange Traded Equities70%
  • Public Funds/Mutual Funds26%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • DARLA MAIN

    Founder and PresidentCRD 1969355

  • Jesse Buchanan

    Investment Advisor RepresentativeCRD 6623353

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CANONSBURG, PA

WASHINGTON

Location

CANONSBURG, PA

Headquartered in CANONSBURG, PA, anchoring the Pittsburgh-New Castle-Weirton, PA-OH-WV metro in the Northeast.

Metro area
Pittsburgh-New Castle-Weirton, PA-OH-WV
Region
Northeast
County
WASHINGTON
Address
2400 Ansys Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth