MADDEN ADVISORY SERVICES, INC.

RIASEC RegisteredEst. 2004
Total AUM
$292M
Discretionary
$292M
100% of AUM
Avg account
$345K
Accounts
846
Employees
5
Advisory reps
2

Firm details

Headquarters
JACKSONVILLE, Florida
CRD number
112607
Registered since
March 5, 2004
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.92%
  • Individuals22.37%
  • Corporations / Businesses7.41%
  • Charitable Organizations0.31%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Madden Advisory Services, Inc. is an independent, SEC-registered registered investment adviser that has been operating since 2004. The firm is owned by an individual and serves both individual/family and institutional clients. Its fee schedule includes asset-based fees, hourly charges, and fixed-fee arrangements. Core advisory services listed by the firm include financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm is not positioned as a capital allocator; instead it relies on third-party managers for certain alternative exposures. Madden is not identified as an active ESG investor in its disclosures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Cash & Cash Equivalents 8%, Exchange Traded Equities 3%89%
  • Public Funds/Mutual Funds89%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities3%

Contacts

2 of 2
  • BRITTANY SALMAN

    Financial PlannerCRD 5809969

  • MICHAEL ELLIS

    Financial AdvisorCRD 6425812

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 123

Active vs passive

$268M in ETFs

Passive

98%

$263M

Active

1%

$4.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$19.5M32,6897.29%

Location

Primary office

JACKSONVILLE, FL

DUVAL

Location

JACKSONVILLE, FL

Headquartered in JACKSONVILLE, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.

Metro area
Jacksonville-St. Marys-Palatka, FL-GA
Region
South
County
DUVAL
Address
5200 Belfort Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth