LYONS CAPITAL GROUP

RIASEC RegisteredEst. 2025
Total AUM
$166M
Discretionary
$0
0% of AUM
Avg account
$245K
Accounts
677
Employees
6
Advisory reps
3

Firm details

Headquarters
SHREVEPORT, Louisiana
CRD number
335733
Registered since
May 14, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI68.45%
  • Individuals28.66%
  • Charitable Organizations1.87%
  • Corporations / Businesses0.88%
  • Pension & Profit Sharing Plans0.13%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lyons Capital Group is an independent registered investment adviser that positions itself as a capital allocator for individual and family clients. The firm provides a mix of financial planning and portfolio management services for individuals, small businesses and other business or institutional clients, and it offers manager selection services — indicating they both construct and outsource portions of client portfolios. Lyons Capital Group reports fee arrangements that include percentage-of-AUM charges and fixed fees. The adviser registered with the SEC in 2025 and designates itself as a non-ESG investor and a single-state operator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 57%, Exchange Traded Equities 23%, Private Funds 12%, Other 5%, Cash & Cash Equivalents 3%57%
  • Public Funds/Mutual Funds57%
  • Exchange Traded Equities23%
  • Private Funds12%
  • Other5%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • Lonny Elfenbein

    Chief Compliance OfficerCRD 2937038

Contacts

2 of 2
  • Jonathan Terry

    Vice President, Financial AdvisorCRD 7572261

  • Jeffrey Lyons

    Registered RepresentativeCRD 5845983

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

SHREVEPORT, LA

CADDO

Location

SHREVEPORT, LA

Headquartered in SHREVEPORT, LA, anchoring the Shreveport-Bossier City-Minden, LA metro in the South.

Metro area
Shreveport-Bossier City-Minden, LA
Region
South
County
CADDO
Address
1923 Southern Loop
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth