LUNIN-PACK PLANNING AND ADVICE, LLC

RIASEC RegisteredEst. 2024
Total AUM
$32.4M
Discretionary
$32.4M
100% of AUM
Avg account
$438K
Accounts
74
Employees
2
Advisory reps
2

Firm details

Headquarters
COLD SPRING, New York
CRD number
334066
Registered since
December 20, 2024
Custodians
SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI53.93%
  • Individuals25.99%
  • Corporations / Businesses13.76%
  • Pension & Profit Sharing Plans6.33%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lunin-Pack Planning And Advice, LLC is an independent registered investment adviser that positions itself as a capital allocator for individual and family clients. The firm emphasizes fee-based financial planning and portfolio management, serving both households and small businesses while also offering selection-of-other-advisers services. Since registering with the SEC in 2024, the firm has shown a clear equity preference and integrates ESG considerations into its investment process. In practice, the adviser blends discretionary portfolio management with fixed-fee planning engagements. It leans on exchange-traded equity instruments for core exposure and uses third-party managers where specialist or alternative expertise is required. The firm maintains an insurance-company industry affiliation, which appears to support its planning and risk-management offerings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 63%, Public Funds/Mutual Funds 19%, Non-Investment Grade Corp Bonds 8%, Cash & Cash Equivalents 5%, Investment Grade Corp Bonds 2%, US Government Bonds 1%63%
  • Exchange Traded Equities63%
  • Public Funds/Mutual Funds19%
  • Non-Investment Grade Corp Bonds8%
  • Cash & Cash Equivalents5%
  • Investment Grade Corp Bonds2%

Contacts

2 of 2
  • JESSE LUNIN-PACK

    Founder & Managing PartnerCRD 4448224

  • ELISABETH NEUBERG

    Director of OperationsCRD 6380503

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

COLD SPRING, NY

PUTNAM

Location

COLD SPRING, NY

Headquartered in COLD SPRING, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
PUTNAM
Address
292 Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth