LUNA CAPITAL MANAGEMENT, LLC

RIASEC Registered
Total AUM
$116M
Discretionary
$114M
98% of AUM
Avg account
$438K
Accounts
266
Employees
3
Advisory reps
4

Firm details

Headquarters
BURLINGAME, California
CRD number
307687
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.23%
  • Individuals31.58%
  • Pension & Profit Sharing Plans2.19%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Luna Capital Management, LLC is an independent, owner-operated Registered Investment Adviser organized as an LLC that serves both individual/family and institutional clients. The firm offers financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its fees are charged on multiple bases — percentage of assets under management, hourly billing, and flat fees — and it does not present itself as a capital allocator or an ESG-focused manager. Industry relationships include affiliations with an insurance company and a real estate broker, which aligns with the firm’s use of insurance products and real estate-related investments as part of client solutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Cash & Cash Equivalents 10%, Public Funds/Mutual Funds 9%, US Government Bonds 2%, Investment Grade Corp Bonds 2%, Non-Exchange Traded Equities 1%, Derivatives 1%75%
  • Exchange Traded Equities75%
  • Cash & Cash Equivalents10%
  • Public Funds/Mutual Funds9%
  • US Government Bonds2%
  • Investment Grade Corp Bonds2%

Contacts

3 of 4
  • RONAN GAUDARIO

    Principal & Investment AdvisorCRD 2494459

  • DAVID NISSIM

    Financial AdvisorCRD 870666

  • John Woo

    Financial AdvisorCRD 6975118

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BURLINGAME, CA

SAN MATEO

Location

BURLINGAME, CA

Headquartered in BURLINGAME, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN MATEO
Address
1799 Bayshore Hwy
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth