LONG PLANNING, LLC

RIASEC Registered
Total AUM
$18.2M
Discretionary
$18.2M
100% of AUM
Avg account
$92.1K
Accounts
197
Employees
1
Advisory reps
1

Firm details

Headquarters
GENEVA, Illinois
CRD number
323443
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI51.82%
  • Individuals48.18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Long Planning, LLC is an independent registered investment adviser operating as a small, owner-run RIA that serves individual and family clients. The firm emphasizes financial planning and discretionary portfolio management for individuals, small businesses and institutions, and it also provides pension consulting services. Its fee model is flexible, combining AUM-based fees with hourly and fixed-fee engagements, which supports both ongoing portfolio oversight and stand-alone planning work. Investment activity centers on public pooled vehicles rather than direct alternative allocations or large private-market commitments. The firm lists an accountant among its industry affiliations, suggesting it coordinates tax and accounting considerations as part of its advisory work. Long Planning does not position itself as a capital allocator to external alternative fund managers and is not flagged as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, Cash & Cash Equivalents 2%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • KYLE LONG

    Owner / Financial PlannerCRD 6706584

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GENEVA, IL

KANE

Location

GENEVA, IL

Headquartered in GENEVA, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
KANE
Address
25 N River Ln
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth