LIONS FINANCIAL ADVISORY

RIASEC Registered
Total AUM
$571K
Discretionary
$571K
100% of AUM
Avg account
$30.1K
Accounts
19
Employees
1
Advisory reps
1

Firm details

Headquarters
New York, New York
CRD number
309032
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI58.49%
  • Individuals41.51%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lions Financial Advisory is a small, independent registered investment adviser operating as a limited liability company and focused on individual and family clients and small businesses. The firm runs a fee schedule that includes asset-based fees, hourly charges and fixed fees, and supplements advisory work with real estate brokerage and insurance brokerage activities. Investment work centers on pooled public funds—primarily mutual funds—with discretionary management that covers the firm’s entire asset base. The adviser also sources alternative exposure through third‑party managers and private placements, and uses annuity solutions where appropriate given its insurance brokerage capabilities. Given the firm’s scale, portfolio construction appears pragmatic and off-the-shelf rather than institutionally bespoke: core equity and fixed-income exposures are implemented through mutual funds and ETFs, while illiquid or specialty exposures are accessed via external alternative managers and private real estate opportunities. Lions Financial Advisory does not present itself as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 68%, Exchange Traded Equities 32%68%
  • Public Funds/Mutual Funds68%
  • Exchange Traded Equities32%

Contacts

1 of 1
  • ARIEL TAVOR

    PresidentCRD 5359877

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
45 Rockefeller Plz
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth