LIFEPOINT FINANCIAL DESIGN

RIASEC Registered
Total AUM
$18.8M
Discretionary
$18.8M
100% of AUM
Avg account
$251K
Accounts
75
Employees
1
Advisory reps
1

Firm details

Headquarters
SALT LAKE CITY , Utah
CRD number
321153
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals61.71%
  • HNWI38.29%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lifepoint Financial Design is a small, independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm runs fee arrangements that include a percentage-of-assets model alongside fixed fees, reflecting a hybrid approach to client billing. Investment activity is centered on publicly traded pooled vehicles—primarily mutual funds—and the firm supplements portfolios with annuities and third-party real estate allocations. Lifepoint Financial Design does not position itself as an institutional allocator or pension consultant; its client base is individual and family-oriented. The firm’s stated advisory services emphasize comprehensive planning and discretionary portfolio management rather than specialized institutional mandates. Lifepoint Financial Design is not an active ESG investor and is not structured as a multi-state adviser, suggesting a more localized and traditional wealth-management practice.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Exchange Traded Equities 11%, Cash & Cash Equivalents 6%83%
  • Public Funds/Mutual Funds83%
  • Exchange Traded Equities11%
  • Cash & Cash Equivalents6%

Contacts

1 of 1
  • MICHAEL METZGER

    CCOCRD 5984328

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SALT LAKE CITY , UT

SALT LAKE

Location

SALT LAKE CITY , UT

Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
26 S Rio Grande St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth