LIFELONG WEALTH ADVISORS, INC.

RIASEC RegisteredEst. 2024
Total AUM
$710M
Discretionary
$710M
100% of AUM
Avg account
$271K
Accounts
2,618
Employees
12
Advisory reps
9

Firm details

Headquarters
ARDEN HILLS, Minnesota
CRD number
331847
Registered since
August 16, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI63.78%
  • Individuals36.22%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Lifelong Wealth Advisors, Inc. is an independent, privately owned registered investment adviser that provides financial planning and portfolio management primarily for individuals and families. The firm charges both a percentage-of-AUM fee and fixed fees and describes itself as a capital allocator that also selects and supervises outside advisers. Advisory services listed include financial planning, portfolio management for individuals/small businesses, portfolio management for businesses or institutions, and manager selection. Lifelong is not identified as an active ESG investor and is not reported as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 4%, Cash & Cash Equivalents 3%, US Government Bonds 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Owners & executives

1 of 1
  • Dori Petroff

    Chief Operations OfficerCRD 5475235

Contacts

3 of 8
  • JEREMY LIPINSKI

    Financial Advisor and PartnerCRD 5227102

  • ANDERS HAUGEN

    Financial Advisor and PartnerCRD 5227103

  • ROBERT BONINE

    Partner, Financial AdvisorCRD 5362686

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 65

Active vs passive

$437M in ETFs

Passive

41%

$178M

Active

29%

$259M

ETFProviderStyleCategoryValueShares% of portfolio
GOLDMAN SACHS ACTIVEBETA(R) US LARGE CAP EQUITY ETF (GSLC)Goldman SachsPassiveLarge Blend$68.6M548,22815.71%

Location

Primary office

ARDEN HILLS, MN

RAMSEY

Location

ARDEN HILLS, MN

Headquartered in ARDEN HILLS, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
RAMSEY
Address
1150 County Road E W
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth