LIBERTY FINANCIAL GROUP, INC.

RIASEC RegisteredEst. 2022
Total AUM
$194M
Discretionary
$193M
99% of AUM
Avg account
$254K
Accounts
766
Employees
5
Advisory reps
3

Firm details

Headquarters
ELM GROVE, Wisconsin
CRD number
111272
Registered since
May 4, 2022
Website
lfgwi.com
Custodians
CHARLES SCHWAB & CO., INC., TIAA-CREF FINANCIAL SERVICES, COLLEGEAMERICA 529S
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals59.7%
  • HNWI40.3%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Liberty Financial Group, Inc. is an independent registered investment adviser serving individuals and families with financial planning and portfolio management for individuals and small businesses. The firm leans toward equity-centric portfolios, using exchange-traded equities as its primary implementation vehicle while supplementing core equity exposure with mutual funds and targeted alternative allocations. Liberty operates on a mix of fee structures—percentage of AUM, hourly charges and fixed fees—and manages predominantly discretionary relationships. The firm is not positioned as a capital allocator; instead, it uses third-party managers for alternative exposures. Liberty Financial Group, Inc. is not an active ESG investor and does not operate as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 38%, Cash & Cash Equivalents 3%, Other 3%, Private Funds 2%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds38%
  • Cash & Cash Equivalents3%
  • Other3%
  • Private Funds2%

Owners & executives

1 of 1
  • SHANNON NOOK

    President, CEOCRD 6504951

Contacts

2 of 2
  • Jaydon Wargin

    Client Service SpecialistCRD 8275611

  • MICHAEL WESOLOWSKI

    Associate AdvisorCRD 7039748

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ELM GROVE, WI

WAUKESHA

Location

ELM GROVE, WI

Headquartered in ELM GROVE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
WAUKESHA
Address
13150 Watertown Plank Rd
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth