Laurel Wealth Planning

RIASEC Registered
Total AUM
$454M
Discretionary
$448M
99% of AUM
Avg account
$450K
Accounts
1,008
Employees
8
Advisory reps
6

Firm details

Headquarters
Edina, Minnesota
CRD number
122035
Registered since
February 10, 2014
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI95.76%
  • Individuals4.24%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Laurel Wealth Planning is an independent, individual-owned registered investment adviser that signed onto SEC registration in 2014. The firm serves primarily individual and family clients and focuses its practice on financial planning and discretionary portfolio management for individuals and small businesses. Its advisory fee model combines a percentage-of-AUM component with hourly billing. The firm reports that it is not a capital allocator and does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Cash & Cash Equivalents 8%, Other 4%, Exchange Traded Equities 2%86%
  • Public Funds/Mutual Funds86%
  • Cash & Cash Equivalents8%
  • Other4%
  • Exchange Traded Equities2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 71

Active vs passive

$258M in ETFs

Passive

77%

$199M

Active

18%

$59.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD S&P 500 ETF (VOO)VanguardPassiveLarge Blend$16.6M23,7056.44%

Location

Primary office

Edina, MN

Hennepin

Location

Edina, MN

Headquartered in Edina, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
3300 Edinborough Way
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth