Larsen Financial Services

RIASEC Registered
Total AUM
$4.9M
Discretionary
$4.9M
100% of AUM
Avg account
$215K
Accounts
23
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
153465
Custodians
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI86.34%
  • Individuals13.66%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Larsen Financial Services is a small, independent registered investment adviser operating as a sole proprietorship that focuses on financial planning and discretionary portfolio management for individuals and families, and small-business owners. The firm runs a fee structure that blends a percentage-of-AUM charge with the option for hourly fees, and it manages client relationships on a personalized, high-touch basis given the small client roster. Investment activity shows a clear bias toward publicly traded equities as the primary vehicle for implementing client strategies; the firm is not positioned as an ESG-focused manager and does not operate as a multi-state adviser or pension consultant. Investment practice is primarily discretionary: the same figure appears for total and discretionary assets, which indicates the adviser typically exercises portfolio decision authority on behalf of clients. With limited scale relative to larger RIAs, the firm appears to concentrate on straightforward equity exposures supplemented by mutual funds and selected real estate allocations managed through third-party providers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 94%, Public Funds/Mutual Funds 3%, Cash & Cash Equivalents 3%94%
  • Exchange Traded Equities94%
  • Public Funds/Mutual Funds3%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Marshall Larsen

    OwnerCRD 4492911

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth