LANE BROTHERS INVESTMENT COUNSEL

RIASEC RegisteredEst. 2024
Total AUM
$240M
Discretionary
$240M
100% of AUM
Avg account
$245K
Accounts
979
Employees
6
Advisory reps
5

Firm details

Headquarters
PRESCOTT, Arizona
CRD number
105968
Registered since
August 23, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI50.15%
  • Individuals42.21%
  • Corporations / Businesses4.09%
  • Charitable Organizations2.93%
  • Pension & Profit Sharing Plans0.46%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Lane Brothers Investment Counsel is an independent, privately owned registered investment adviser that began SEC registration in 2024. The firm serves both high-net-worth individuals and family clients as well as institutional accounts, and operates as a capital allocator that builds portfolios across discretionary separate accounts and pooled vehicles. Its fee model combines percentage-of-AUM charges with fixed-fee arrangements. Core advisory offerings include financial planning, portfolio management for individuals and small businesses, management of pooled investment vehicles, selection of sub‑advisers, and pension consulting services. The firm does not present itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 28%, Other 4%, State & Local Bonds 3%, Cash & Cash Equivalents 3%, Non-Exchange Traded Equities 1%, Private Funds 1%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds28%
  • Other4%
  • State & Local Bonds3%
  • Cash & Cash Equivalents3%

Owners & executives

2 of 2
  • Joseph Allen

    CIOCRD 7052252

  • Megan Lane

    Chief Operating Officer / Wealth AdvisorCRD 7442462

Contacts

3 of 3
  • KEVIN LANE

    Founder and Senior Wealth AdvisorCRD 1011052

  • Cassander Crandall

    Wealth AdvisorCRD 6831228

  • CARADOC CRANDALL

    Investment Advisor RepresentativeCRD 7510623

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 71

Active vs passive

$145M in ETFs

Passive

66%

$95.6M

Active

29%

$49.2M

ETFProviderStyleCategoryValueShares% of portfolio
JPMORGAN ULTRA-SHORT INCOME ETF (JPST)JP MorganActiveUltrashort Bond$17.8M351,00312.27%

Location

Primary office

PRESCOTT, AZ

YAVAPAI

Location

PRESCOTT, AZ

Headquartered in PRESCOTT, AZ, in the West of the United States.

Region
West
County
YAVAPAI
Address
1560 Plaza West Dr
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth