KROON & MITCHELL ASSET MANAGEMENT LLC

RIASEC RegisteredEst. 2022
Total AUM
$221M
Discretionary
$220M
100% of AUM
Avg account
$303K
Accounts
729
Employees
5
Advisory reps
3

Firm details

Headquarters
GRAND RAPIDS, Michigan
CRD number
168120
Registered since
June 28, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals75%
  • HNWI25%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Kroon & Mitchell Asset Management LLC is an independent registered investment adviser that focuses on serving individual and family clients with fee-based financial planning and portfolio management. The firm operates as a limited liability company and is owned by individuals; it offers both percentage-of-AUM and hourly billing for advisory work. Its business mix centers on financial planning, discretionary portfolio management for individuals and small businesses, and portfolio management for business or institutional clients. The firm is not positioned as a pension consultant or a multi-state active ESG investor, and it identifies as an independent RIA rather than a capital allocator. Investment activity is concentrated in pooled public funds as primary building blocks for client portfolios, supplemented with third‑party alternative managers for private placements and real estate. The firm’s model appears to lean toward delegated portfolio construction using mutual funds and similar vehicles, while retaining the flexibility to implement private-placement and real-estate exposures where appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Cash & Cash Equivalents 4%, Exchange Traded Equities 3%, US Government Bonds 1%92%
  • Public Funds/Mutual Funds92%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities3%
  • US Government Bonds1%

Contacts

3 of 3
  • PHILLIP MITCHELL

    President and Senior Portfolio ManagerCRD 6251940

  • Zachary Smith

    Investment AnalystCRD 7351601

  • Robert Roper

    Senior Tax ManagerCRD 7827232

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GRAND RAPIDS, MI

KENT

Location

GRAND RAPIDS, MI

Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
29 Pearl St NW
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth