KROON & MITCHELL ASSET MANAGEMENT LLC
Firm details
- Headquarters
- GRAND RAPIDS, Michigan
- CRD number
- 168120
- Registered since
- June 28, 2022
- Website
- kroonandmitchell.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- Individuals75%
- HNWI25%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Kroon & Mitchell Asset Management LLC is an independent registered investment adviser that focuses on serving individual and family clients with fee-based financial planning and portfolio management. The firm operates as a limited liability company and is owned by individuals; it offers both percentage-of-AUM and hourly billing for advisory work. Its business mix centers on financial planning, discretionary portfolio management for individuals and small businesses, and portfolio management for business or institutional clients. The firm is not positioned as a pension consultant or a multi-state active ESG investor, and it identifies as an independent RIA rather than a capital allocator. Investment activity is concentrated in pooled public funds as primary building blocks for client portfolios, supplemented with third‑party alternative managers for private placements and real estate. The firm’s model appears to lean toward delegated portfolio construction using mutual funds and similar vehicles, while retaining the flexibility to implement private-placement and real-estate exposures where appropriate.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds92%
- Cash & Cash Equivalents4%
- Exchange Traded Equities3%
- US Government Bonds1%
Contacts
3 of 3PHILLIP MITCHELL
President and Senior Portfolio ManagerCRD 6251940
Zachary Smith
Investment AnalystCRD 7351601
Robert Roper
Senior Tax ManagerCRD 7827232
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
GRAND RAPIDS, MI
KENT
Location
GRAND RAPIDS, MI
Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 29 Pearl St NW
- Time zone
- ET (UTC-5)
- Office locations
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