KEYSTONE FINANCIAL SERVICES

RIASEC RegisteredEst. 2020
Total AUM
$379M
Discretionary
$379M
100% of AUM
Avg account
$370K
Accounts
1,025
Employees
4
Advisory reps
4

Firm details

Headquarters
LOVELAND, Colorado
CRD number
310623
Registered since
September 25, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI81.62%
  • Individuals18.38%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keystone Financial Services is an independent, SEC-registered RIA formed in 2020 and owned by an individual. The firm serves primarily individual and family clients and operates as a capital allocator, blending fee models that include a percentage of assets under management and fixed fees. Its advisory offering spans financial planning, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars; the firm also reports pension consulting services among its activities. Keystone does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 19%, Cash & Cash Equivalents 3%, Private Funds 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities19%
  • Cash & Cash Equivalents3%
  • Private Funds1%

Owners & executives

1 of 1
  • Joshua Nelson

    CEO & FounderCRD 3266165

Contacts

3 of 3
  • Michael Stevenson

    Associate Wealth AdvisorCRD 7474406

  • JENNIFER WALENTER

    Client Services ManagerCRD 5863891

  • Jeremy Busch

    Wealth AdvisorCRD 6676663

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 59

Active vs passive

$320M in ETFs

Passive

69%

$222M

Active

21%

$97.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$36.3M55,61111.35%

Location

Primary office

LOVELAND, CO

LARIMER

Location

LOVELAND, CO

Headquartered in LOVELAND, CO, in the West of the United States.

Region
West
County
LARIMER
Address
4090 Clydesdale Pkwy
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth