Key Financial, Inc.
Firm details
- Headquarters
- West Chester, Pennsylvania
- CRD number
- 116240
- Registered since
- May 5, 2016
- Website
- keyfinancialinc.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Fixed Fees, Commissions, Other
- Client types
- HNWI89.77%
- Individuals9.4%
- Corporations / Businesses0.45%
- State / Municipal Government0.27%
- Pension & Profit Sharing Plans0.1%
- Services
- Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Key Financial, Inc. is an independent registered investment adviser that registered with the SEC in 2016. The firm is individually owned and serves both individual & family clients as well as institutional investors. Its fee arrangements include percentage-of-AUM billing alongside fixed fees, commission-based work, and other fee structures, reflecting a mix of advisory and transaction relationships. Advisory services emphasize financial planning, portfolio management for individuals and small businesses, and educational seminars or workshops. The firm does not identify as an active ESG investor and is not set up as a multi-state adviser or a pension consultant. It is not characterized as a capital allocator.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds87%
- Exchange Traded Equities8%
- Cash & Cash Equivalents4%
- Other1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 593Active vs passive
$505M in ETFs
87%
$442M
11%
$63.7M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| WISDOMTREE TRUE DEVELOPED INTERNATIONAL FUND (DOL) | Wisdom Tree | Passive | Foreign Large Value | $22.1M | 297,619 | 4.38% |
Location
West Chester, PA
Chester
Location
West Chester, PA
Headquartered in West Chester, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- Chester
- Address
- 1045 Andrew Dr
- Time zone
- ET (UTC-5)
- Office locations
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