KEY FINANCIAL, INC.

RIASEC RegisteredEst. 2016
Total AUM
$2.8B
Discretionary
$2.5B
90% of AUM
Avg account
$638K
Accounts
4,448
Employees
36
Advisory reps
10

Firm details

Headquarters
WEST CHESTER, Pennsylvania
CRD number
116240
Registered since
May 5, 2016
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Fixed Fees, Commissions, Other
Client types
  • HNWI89.77%
  • Individuals9.4%
  • Corporations / Businesses0.45%
  • State / Municipal Government0.27%
  • Pension & Profit Sharing Plans0.1%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Key Financial, Inc. is an independent, individually owned registered investment adviser that became SEC-registered in 2016. The firm serves both individual/family and institutional clients and offers a mix of advisory services including financial planning, portfolio management for individuals and small businesses, and educational seminars. Its fee arrangements are varied — percentage-of-AUM, fixed fees, commissions and other structures are all used. The firm does not identify as an active ESG investor, is not multi-state, and does not operate as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 8%, Cash & Cash Equivalents 4%, Other 1%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents4%
  • Other1%

Owners & executives

3 of 3
  • PATRICIA BRENNAN

    President, CEOCRD 1454607

  • ERIC FUHRMAN

    Chief Planning OfficerCRD 4437818

  • RICHARD EVERETT

    Chief Investment OfficerCRD 5254694

Contacts

3 of 7
  • MICHAEL BRENNAN

    Financial Planning & Portfolio ConsultantCRD 6135449

  • SAMUEL BAEZ

    Portfolio ConsultantCRD 5726041

  • THOMAS BELISARI

    Financial PlannerCRD 1061290

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 621

Active vs passive

$468M in ETFs

Passive

89%

$416M

Active

10%

$51.5M

ETFProviderStyleCategoryValueShares% of portfolio
WISDOMTREE TRUE DEVELOPED INTERNATIONAL FUND (DOL)Wisdom TreePassiveForeign Large Value$21.8M321,3354.67%

Location

Primary office

WEST CHESTER, PA

CHESTER

Location

WEST CHESTER, PA

Headquartered in WEST CHESTER, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
CHESTER
Address
1045 Andrew Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth