Kelly Financial Services LLC

RIASEC RegisteredEst. 2018
Total AUM
$624M
Discretionary
$554M
89% of AUM
Avg account
$202K
Accounts
3,094
Employees
10
Advisory reps
8

Firm details

Headquarters
Braintree, Massachusetts
CRD number
291996
Registered since
February 12, 2018
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.9%
  • HNWI49.1%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Kelly Financial Services LLC is an independent registered investment adviser that positions itself as a combined financial planner, portfolio manager for individuals and small businesses, and capital allocator that selects third‑party managers. Founded as an SEC‑registered adviser in 2018 and owned by an individual, the firm works primarily with individual and family clients and also operates an insurance brokerage. Its advisory fees are charged via a mix of percentage of AUM, hourly rates, and fixed fees. The firm does not identify as an active ESG investor. The adviser provides financial planning and discretionary portfolio management alongside services that include selecting other advisers and allocating to external alternative managers. The insurance brokerage capability and use of annuities are notable complements to its advisory practice.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 7%, Cash & Cash Equivalents 6%, State & Local Bonds 1%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents6%
  • State & Local Bonds1%

Owners & executives

3 of 3
  • Michael Doucette

    Michael Doucette

    Chief Operating OfficerCRD 4799231

  • Gregory Murray

    Gregory Murray

    SVP, Chief Compliance OfficerCRD 5530078

  • Kelly Kelly

    Kelly Kelly

    President, Chief Executive OfficerCRD 6532898

Contacts

3 of 5
  • Gregory Workman

    Gregory Workman

    Investment AdvisorCRD 4109970

  • Charles Gable

    Charles Gable

    Financial AdvisorCRD 6049203

  • Mary Madeline Kelly

    Mary Madeline Kelly

    Financial AdvisorCRD 7270167

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 207

Active vs passive

$985M in ETFs

Passive

56%

$547M

Active

24%

$438M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$70.8M94,5797.19%

Location

Primary office

Braintree, MA

Norfolk

Location

Braintree, MA

Headquartered in Braintree, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Norfolk
Address
10 Forbes Rd
Time zone
ET (UTC-5)
Office locations

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