Kelly Financial Services LLC

RIASEC RegisteredEst. 2018
Total AUM
$624M
Discretionary
$554M
89% of AUM
Avg account
$202K
Accounts
3,094
Employees
10
Advisory reps
7

Firm details

Headquarters
Braintree, Massachusetts
CRD number
291996
Registered since
February 12, 2018
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.9%
  • HNWI49.1%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Kelly Financial Services LLC operates as an independent registered investment adviser that first registered with the SEC in 2018 and is owned by an individual. The firm serves individuals and families and identifies itself as a capital allocator — sourcing and placing client capital with third‑party managers in addition to managing portfolios directly. Its advisory services include financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. The firm also functions as an insurance broker and offers fee arrangements that include a percentage of assets under management, hourly charges, and fixed fees. Kelly Financial Services does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 7%, Cash & Cash Equivalents 6%, State & Local Bonds 1%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents6%
  • State & Local Bonds1%

Owners & executives

3 of 3
  • Kelly Kelly

    Kelly Kelly

    President, Chief Executive OfficerCRD 6532898

  • Michael Doucette

    Michael Doucette

    Chief Operating OfficerCRD 4799231

  • Gregory Murray

    Gregory Murray

    SVP, Chief Compliance OfficerCRD 5530078

Contacts

3 of 4
  • Mary Madeline Kelly

    Mary Madeline Kelly

    Financial AdvisorCRD 7270167

  • Gregory Workman

    Gregory Workman

    Investment AdvisorCRD 4109970

  • Charles Gable

    Charles Gable

    Financial AdvisorCRD 6049203

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 105

Active vs passive

$494M in ETFs

Passive

56%

$274M

Active

24%

$219M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$70.8M94,57914.35%

Location

Primary office

Braintree, MA

Norfolk

Location

Braintree, MA

Headquartered in Braintree, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Norfolk
Address
10 Forbes Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth