Keener Financial Planning

RIASEC RegisteredEst. 2019
Total AUM
$479M
Discretionary
$479M
100% of AUM
Avg account
$625K
Accounts
767
Employees
12
Advisory reps
11

Firm details

Headquarters
Keller, Texas
CRD number
147615
Registered since
April 30, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI90.48%
  • Individuals6.28%
  • Corporations / Businesses3.24%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keener Financial Planning is an independent, SEC-registered registered investment adviser organized as an LLC and operating since 2019. The firm serves both individual and family clients as well as some institutional relationships, and it bills clients via hourly and fixed-fee engagements rather than percentage-based asset fees. Core advisory services include comprehensive financial planning, portfolio management for individuals and small businesses, pension consulting support, and educational workshops. The firm is not listed as an active ESG investor and is not identified as a capital allocator. Snapshot data indicates an owner structure that combines a domestic entity and an individual. Keener positions itself toward fee-for-service planning and portfolio oversight rather than large-scale third-party fund allocation.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Public Funds/Mutual Funds 47%, Cash & Cash Equivalents 2%51%
  • Exchange Traded Equities51%
  • Public Funds/Mutual Funds47%
  • Cash & Cash Equivalents2%

Contacts

3 of 11
  • Sterling Gray

    Sterling Gray

    Financial PlannerCRD 7423363

  • Samuel Pond

    Samuel Pond

    Co-OwnerCRD 6826918

  • Megan Coyne

    Megan Coyne

    Financial PlannerCRD 6742692

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 54

Active vs passive

$381M in ETFs

Passive

93%

$355M

Active

7%

$25.9M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 1500(R) COMPOSITE STOCK MARKET ETF (SPTM)State StreetPassiveLarge Blend$104M1,143,39827.25%

Location

Primary office

Keller, TX

Tarrant

Location

Keller, TX

Headquartered in Keller, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Tarrant
Address
1692 Keller Pkwy
Time zone
CT (UTC-6)
Office locations

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