KEENER FINANCIAL PLANNING

RIASEC RegisteredEst. 2019
Total AUM
$479M
Discretionary
$479M
100% of AUM
Avg account
$625K
Accounts
767
Employees
12
Advisory reps
11

Firm details

Headquarters
KELLER, Texas
CRD number
147615
Registered since
April 30, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI90.48%
  • Individuals6.28%
  • Corporations / Businesses3.24%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keener Financial Planning is an independent, SEC-registered advisory firm organized as a limited liability company and operating under a fee model that emphasizes hourly and fixed-fee engagements. The firm serves both individual & family clients and institutional relationships, delivering financial planning, portfolio management for individuals and small businesses, pension consulting services, and educational seminars and workshops. Keener is not structured as a capital allocator and does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Public Funds/Mutual Funds 47%, Cash & Cash Equivalents 2%51%
  • Exchange Traded Equities51%
  • Public Funds/Mutual Funds47%
  • Cash & Cash Equivalents2%

Contacts

3 of 11
  • Sterling Gray

    Financial PlannerCRD 7423363

  • SAMUEL POND

    Co-OwnerCRD 6826918

  • Megan Coyne

    Financial PlannerCRD 6742692

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 53

Active vs passive

$321M in ETFs

Passive

93%

$300M

Active

7%

$21.9M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 1500(R) COMPOSITE STOCK MARKET ETF (SPTM)State StreetPassiveLarge Blend$85.9M1,086,69226.73%

Location

Primary office

KELLER, TX

TARRANT

Location

KELLER, TX

Headquartered in KELLER, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
TARRANT
Address
1692 Keller Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth