INTRINSIC WEALTH COUNSEL, INC.
Firm details
- Headquarters
- TEMPE, Arizona
- CRD number
- 105022
- Registered since
- May 18, 1984
- Website
- intrinsicwealthcounsel.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Other
- Client types
- HNWI85.47%
- Individuals14.2%
- Pension & Profit Sharing Plans0.32%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Intrinsic Wealth Counsel, Inc. is an independent registered investment adviser that has been SEC-registered since 1984 and operates as an individually owned corporation. The firm focuses on financial planning and discretionary portfolio management for individuals, families and small businesses, while also working with institutional clients. Its fee model combines percentage-of-AUM billing with hourly and other fee arrangements, allowing flexibility across client relationships. Investment activity centers on professionally managed public funds and mutual funds as the core vehicle for portfolios; the firm is primarily a third‑party allocator rather than a sponsor of proprietary funds. Most client relationships are managed on a discretionary basis, and Charles Schwab & Co., Inc. serves as the primary custodian for nearly all assets. Intrinsic Wealth Counsel does not position itself as an ESG-active manager and does not act as a capital allocator.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities10%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1CORNELIUS VAN ZUTPHEN
Partner and Chief Investment OfficerCRD 5264496
Contacts
3 of 3Gieselle Lacey
CCOCRD 7891531
CORNELIUS VAN ZUTPHEN
PRESIDENT & FINANCIAL LIFE PLANNERCRD 1261512
DANIELA JONES
Financial PlannerCRD 5976893
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
TEMPE, AZ
MARICOPA
Location
TEMPE, AZ
Headquartered in TEMPE, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.
- Metro area
- Phoenix-Mesa, AZ
- Region
- West
- County
- MARICOPA
- Address
- 1255 W Rio Salado Pkwy
- Time zone
- MT (UTC-7)
- Office locations
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