INTRINSIC WEALTH COUNSEL, INC.

RIASEC RegisteredEst. 1984
Total AUM
$345M
Discretionary
$344M
100% of AUM
Avg account
$495K
Accounts
696
Employees
7
Advisory reps
4

Firm details

Headquarters
TEMPE, Arizona
CRD number
105022
Registered since
May 18, 1984
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • HNWI85.47%
  • Individuals14.2%
  • Pension & Profit Sharing Plans0.32%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Intrinsic Wealth Counsel, Inc. is an independent registered investment adviser that has been SEC-registered since 1984 and operates as an individually owned corporation. The firm focuses on financial planning and discretionary portfolio management for individuals, families and small businesses, while also working with institutional clients. Its fee model combines percentage-of-AUM billing with hourly and other fee arrangements, allowing flexibility across client relationships. Investment activity centers on professionally managed public funds and mutual funds as the core vehicle for portfolios; the firm is primarily a third‑party allocator rather than a sponsor of proprietary funds. Most client relationships are managed on a discretionary basis, and Charles Schwab & Co., Inc. serves as the primary custodian for nearly all assets. Intrinsic Wealth Counsel does not position itself as an ESG-active manager and does not act as a capital allocator.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 10%, Cash & Cash Equivalents 1%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • CORNELIUS VAN ZUTPHEN

    Partner and Chief Investment OfficerCRD 5264496

Contacts

3 of 3
  • Gieselle Lacey

    CCOCRD 7891531

  • CORNELIUS VAN ZUTPHEN

    PRESIDENT & FINANCIAL LIFE PLANNERCRD 1261512

  • DANIELA JONES

    Financial PlannerCRD 5976893

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

TEMPE, AZ

MARICOPA

Location

TEMPE, AZ

Headquartered in TEMPE, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
1255 W Rio Salado Pkwy
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth