INTEGRITY ADVISORY PARTNERS LLC

RIASEC RegisteredEst. 2023
Total AUM
$46.1M
Discretionary
$9.1M
20% of AUM
Avg account
$485K
Accounts
95
Employees
2
Advisory reps
2

Firm details

Headquarters
New York, New York
CRD number
161647
Registered since
July 31, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.15%
  • Individuals14.85%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Integrity Advisory Partners LLC is an independent registered investment advisor that focuses on serving individual and family clients with financial planning and portfolio management. The firm registered with the SEC in 2023 and is owned by an individual. Its advisory activity centers on delivering fee-based planning alongside advisory portfolio services for individuals and small businesses, using a mix of percentage-of-AUM billing and project/hourly or fixed fees. From an investment posture, Integrity Advisory Partners shows a clear preference for equities—exchange-traded securities constitute the dominant portion of client assets—while continuing to deploy third-party managers for select alternative exposures. The firm is not positioned as a capital allocator and does not identify as an active ESG investor. Its business model leans toward client-directed mandates: the bulk of assets are managed on a non‑discretionary basis, emphasizing collaborative decision‑making with clients rather than broad discretionary trading authority.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 79%, Derivatives 15%, Cash & Cash Equivalents 6%79%
  • Exchange Traded Equities79%
  • Derivatives15%
  • Cash & Cash Equivalents6%

Contacts

2 of 2
  • RYAN COLE

    Managing PartnerCRD 4826172

  • ADAM LAZARUS

    PartnerCRD 4827191

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
11 Broadway
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth