INNOVIA WEALTH, LLC

RIASEC RegisteredEst. 2017
Total AUM
$3.3B
Discretionary
$3.1B
95% of AUM
Avg account
$827K
Accounts
3,978
Employees
31
Advisory reps
17

Firm details

Headquarters
GRAND RAPIDS, Michigan
CRD number
289913
Registered since
December 15, 2017
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI76.22%
  • Pension & Profit Sharing Plans13.8%
  • Individuals9.24%
  • Corporations / Businesses0.72%
  • Charitable Organizations0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPension Consulting

Firm profile

FINTRX

Overview

Innovia Wealth, LLC is an independent registered investment adviser that entered SEC reporting in 2017 and serves both individual/family and institutional clients. The firm offers comprehensive advisory services including financial planning, portfolio management for individuals and pooled vehicles, and pension consulting, while also operating as an insurance broker and seller of other financial products. Its fee arrangements are flexible and include percentage-of-AUM fees, hourly and fixed fees, and performance-based structures. Innovia does not identify as an active ESG investor and is not classified as a multi-state adviser. The firm has been recognized in industry press, appearing on Citywire’s "50 Growers Across America" list in 2022 and on Forbes’ "America’s Top RIA Firms" list in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 45%, Public Funds/Mutual Funds 24%, Cash & Cash Equivalents 13%, Private Funds 9%, State & Local Bonds 5%, Investment Grade Corp Bonds 2%, US Government Bonds 1%45%
  • Exchange Traded Equities45%
  • Public Funds/Mutual Funds24%
  • Cash & Cash Equivalents13%
  • Private Funds9%
  • State & Local Bonds5%

Owners & executives

2 of 2
  • AARON VELDHEER

    Managing Director, Chief Investment OfficerCRD 5808367

  • Gregory Bosch

    Chief Investment OfficerCRD 5236111

Contacts

3 of 15
  • JOHN VANDE GUCHTE

    PartnerCRD 6648717

  • Andrea Command

    Client Service AdvisorCRD 7861570

  • ISAIAH BLEILER

    Wealth AdvisorCRD 6614905

Unlock 12 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 118

Active vs passive

$1.1B in ETFs

Passive

96%

$1.1B

Active

2%

$43M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO DEVELOPED WORLD EX-US ETF (SPDW)State StreetPassiveForeign Large Blend$164M3,593,55114.87%

Location

Primary office

GRAND RAPIDS, MI

KENT

Location

GRAND RAPIDS, MI

Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
171 Monroe Ave NW
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth