INNOVATIVE FINANCIAL, LLC

Overview

Innovative Financial, LLC is an independent registered investment adviser focused on serving individuals and families with financial planning and discretionary portfolio management for individuals and small businesses. The firm runs a fee model that blends a percentage-of-AUM arrangement with hourly and fixed-fee engagements, allowing flexibility for planning-only clients as well as fully managed portfolios. Filings indicate the firm is not positioned as a capital allocator or pension consultant and does not self-identify as an active ESG investor. Investment activity centers on publicly offered pooled vehicles—primarily mutual funds and similar public funds—supplemented by income and insurance-oriented instruments. The adviser uses third‑party managers for alternative exposure rather than running proprietary funds, and its advisory services are concentrated on personalized planning and portfolio oversight rather than institutional consulting.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices