HONOR FAMILY OFFICE, LLC

RIASEC Registered
Total AUM
$54.7M
Discretionary
$54.7M
100% of AUM
Avg account
$1.9M
Accounts
29
Employees
1
Advisory reps
1

Firm details

Headquarters
SANTA BARBARA, California
CRD number
317000
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI98.43%
  • Individuals1.57%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Honor Family Office, LLC operates as an independent RIA structured as a family office-style limited liability company that serves individual and family clients. The firm is identified as a capital allocator and provides financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Its fee model combines a percentage-of-AUM component with fixed fees. Honor Family Office is not reported as an active ESG investor, and it does not identify as a multi-state adviser. Investment activity centers on discretionary portfolio management, with a clear tilt toward exchange-traded equities as the dominant public-market exposure. The firm also delegates capital to third‑party alternative investment managers and uses mutual funds, indicating a blended approach that mixes liquid public-market instruments with outsourced alternative strategies and pooled vehicles. The filing describes a preference categorized as “Other,” which, together with the family-office identity and the adviser’s stated services, suggests customized, client-specific allocations and use of separately managed accounts or tailored solutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 39%, Private Funds 33%, Cash & Cash Equivalents 13%, State & Local Bonds 12%, US Government Bonds 3%39%
  • Exchange Traded Equities39%
  • Private Funds33%
  • Cash & Cash Equivalents13%
  • State & Local Bonds12%
  • US Government Bonds3%

Contacts

1 of 1
  • JOVITA HONOR

    Retired Wealth AdvisorCRD 3098129

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SANTA BARBARA, CA

SANTA BARBARA

Location

SANTA BARBARA, CA

Headquartered in SANTA BARBARA, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
2166 Mission Ridge Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth