HOLLAND FINANCIAL SERVICES, INC.

RIASEC Registered
Total AUM
$75.6M
Discretionary
$68.2M
90% of AUM
Avg account
$248K
Accounts
305
Employees
3
Advisory reps
1

Firm details

Headquarters
ATHENS, Georgia
CRD number
125812
Custodians
CHARLES SCHWAB & CO., INC., OSAIC FA, INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI52.93%
  • Individuals36.88%
  • Pension & Profit Sharing Plans9.87%
  • Charitable Organizations0.32%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Holland Financial Services, Inc. is an independent, privately held registered investment adviser operating as a corporation with an individual owner. The firm serves both individual and family clients as well as institutional accounts and acts as a capital allocator for client portfolios. Its advisory offering combines fee-based portfolio management (charged as a percentage of AUM) with hourly financial planning engagements. Holland also conducts insurance brokerage and runs client education through seminars and workshops. Core advisory services listed in its filings include financial planning, portfolio management for individuals and small businesses, and the selection of outside managers. The firm does not identify as an active ESG investor and is not presented as a multi-state or newly formed adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 55%, Public Funds/Mutual Funds 14%, Investment Grade Corp Bonds 10%, State & Local Bonds 9%, Cash & Cash Equivalents 7%, US Government Bonds 4%, Other 1%55%
  • Exchange Traded Equities55%
  • Public Funds/Mutual Funds14%
  • Investment Grade Corp Bonds10%
  • State & Local Bonds9%
  • Cash & Cash Equivalents7%

Contacts

1 of 1
  • HENRY FORD HOLLAND

    PresidentCRD 1188037

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ATHENS, GA

CLARKE

Location

ATHENS, GA

Headquartered in ATHENS, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
CLARKE
Address
1 Huntington Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth