HFH Planning Inc.

RIASEC RegisteredEst. 2003
Total AUM
$206M
Discretionary
$0
0% of AUM
Avg account
$454K
Accounts
454
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
114046
Registered since
September 16, 2003
Custodians
CHARLES SCHWAB & CO., INC., TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI80.22%
  • Individuals18.76%
  • Charitable Organizations1.02%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

HFH Planning Inc. is an independent registered investment adviser that provides fee-based planning and portfolio advice primarily to individual and family clients. The firm has been SEC registered since 2003 and operates as a domestically owned corporation with an individual owner. HFH Planning positions itself more as a capital allocator and advisor than as a discretionary manager: its business centers on financial planning, portfolio management for individuals and small businesses, and selecting third‑party managers when appropriate. Fee arrangements include a percentage-of-AUM component along with hourly and fixed-fee engagements. The firm does not market itself as an ESG investor and is not structured as a multi-state advisory network or pension consultant. Its investment approach emphasizes publicly available pooled funds alongside selective allocations to third‑party alternative managers when those strategies fit a client’s plan.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 8%, Cash & Cash Equivalents 4%, Private Funds 2%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents4%
  • Private Funds2%

Contacts

2 of 2
  • George Poole

    George Poole

    Co-OwnerCRD 5339881

  • Peter May

    Peter May

    Financial PlannerCRD 4999166

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth