HF Advisory Services, LLC

RIASEC Registered
Total AUM
$20.8M
Discretionary
$0
0% of AUM
Avg account
$253K
Accounts
82
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
125399
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI62.83%
  • Individuals37.17%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

HF Advisory Services, LLC is a small, owner-operated advisory firm that serves individual and family clients with fee-based portfolio advice. The firm operates as a limited liability company and combines accounting-related business activity with portfolio management for individuals and small businesses. Its advisory model is non-discretionary, meaning clients retain trading authority while the firm provides investment recommendations and ongoing portfolio oversight. HF Advisory is not positioned as a multi-state adviser, pension consultant, or capital allocator and does not identify as an active ESG investor. Investment activity centers on direct equity exposures that are not listed on exchanges alongside traditional pooled products. The firm appears to blend hands-on advice for privately held or restricted-equity positions with use of mutual funds for broader diversification and liquidity. Given the small scale of assets and the absence of listed third-party alternative managers, HF Advisory looks like a boutique practice focused on managing concentrated holdings, structuring client-level allocations, and coordinating custody and reporting through a single custodian.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 41%, Cash & Cash Equivalents 36%, Other 22%, Exchange Traded Equities 1%41%
  • Non-Exchange Traded Equities41%
  • Cash & Cash Equivalents36%
  • Other22%
  • Exchange Traded Equities1%

Contacts

1 of 1
  • Siegfried Huhn

    Owner, MemberCRD 1631041

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth